Myth Busters#2: Book Stores Friday, Sep 26 2008 

Myth Busters

 

This week’s topic: Bookstores

 

Myth #1:  Most people go to bookstores when they want to buy a book.

 

Reality:  The shopping habits of readers have changed.  Nowadays roughly half of all book purchases are made outside of bookstores, most of them through the internet.

 

Myth #2:  The best way to attract new readers is to get your book into a bookstore.

 

Reality:  Most people who go to a bookstore come already have a specific book in mind that they want to buy.  If they aren’t already planning on buying your book, the chance that they will pick it off the shelf is small.

 

Myth #4:  If your book is in a bookstore, it will stay there until it is sold.

 

Reality:  Publishers compete for shelf space in bookstores.  If your book doesn’t sell quickly, it will be pulled and replaced by a new title.  Sometimes new books have a window of only a few weeks in order to sell.

 

Myth #5:  Anyone who publishes a book can get it into a bookstore.

 

Reality: Your book has to be handled by a distributor in order to get into major bookstores—and distributors do not handle books that are self-published or published by many small presses.

 

Myth #6:  When your book comes out, your publisher will send you on a tour to give readings and book signings in bookstores all over the country.

 

Reality:  The book tour is a thing of the past.  With the exception of well-known, well-established authors, in most cases publishers have given up on the expense of sending writers on tour.  Instead, they are forgoing tours entirely or doing virtual book tours on sites online.

 

Myth #7:  Emerging, new writers should give up on bookstores.

 

Reality:  Not so fast!  Small, independent bookstores are still very excited about discovering new talent, especially when the writer is local.  Many of these stores are struggling, so when you take your book to them, you have the joy of meeting people who will support your work, and the satisfaction of supporting a local business, too.

 

 

 

An Interview with Leslie Goetsch Wednesday, Sep 10 2008 

This week we are talking to Leslie Goetsch, a high school English teacher and the author of Back Creek. Back Creek is one of those unique books that appeals equally to adults and teens.  Here’s how Leslie got it into print.

 

Leslie, first of all, congratulations on publishing Back Creek.  It must be a very exciting time for you.

 

The publication and promotion of the book has been such a surreal whirlwind—talking with all kinds of book clubs, being interviewed on a local news program, being invited to do readings and signings:  it has all reenergized and invigorated me and my focus on writing fiction.

 

Tell us a little about the book.

 

Back Creek started out as a short story in which I introduced (to myself) the characters of Grace and Cal.  I started out with some intense pictures in my mind and the strong urge to do what Eudora suggests is the creation of fiction:  writing what I didn’t know about what I knew.  The story of the novel is completely fictional; the setting is completely nonfiction.  Back Creek is a coming of age novel set in Tidewater, Virginia in the 1970’s.  The last summer before she leaves for college, the main character, Grace, is swept up in a series of family troubles.  A good friend dies suddenly in a suspicious accident, her mother abandons the family, and her older sister, whom she has always looked up to, comes home needing her help.  As her father sinks into troubles of his own, it’s up to Grace to put things back together. Over the course of the summer, she discovers she has strengths she wasn’t even aware of and a basic liberating understanding, as one reviewer put it, “you can love people, even your family, without really liking them.”

 

You published Back Creek with Bancroft Press, a small publishing house.  What brought you to Bancroft?

 

It took me ten years to write Back Creek.  Well, I was working full-time as a high school English teacher and raising two children at the same time!  When I was finally done, I spent about a year and a half sending out queries to agents and received some “nibbles,” but no bites.  I was unsure how to proceed, or even if I should continue to try to get the book into print.  I knew Bruce Bortz, who runs Bancroft Press, because I had taught both his children.  One day I impulsively solicited his advice on what I should do next with the manuscript.  He asked if he could look at it, so I sent it to him.  He offered to serve as my agent for a time, and then publish the novel if it didn’t sell to another publisher.  Bruce helped me edit the novel and he published it this year.  So it was really just a bit of serendipity. 

 

I guess the lesson here is that writers should keep their eyes open.  You never know where you might meet someone who can help you along the way.  Why do you think Bortz chose to publish Back Creek?  What made your book a good fit for his list?

 

Bancroft publishes quite a bit of young adult literature and Back Creek certainly fits in that category, but it also “crosses over” into a literary fiction market.  Bancroft is in Baltimore, Maryland, and because of the Tidewater setting, Back Creek also has a local appeal. 

 

What has been the best part about publishing with a small press?

 

I certainly have had a good deal of input into the editing, design and marketing of the novel.  Communication with the publisher has been comfortable, easy and immediate.  I never hesitate to call or email if I have a question or suggestion. 

 

Is there anything you wish were different?

 

I wish the publisher did more of the marketing—setting up signings, contacting bookstores, etc.  I have hired a publicist and pounded the pavement a bit.  I really can’t fault the publisher, though—I think it’s just the way things are in the publishing world.  You have to prepare yourself for a lot of self-promotion, something I have always been uncomfortable with—but it’s getting easier!

 

Good advice!  What kinds of writers do you think should consider publishing with a small press?

 

I feel that small presses may be more willing to take risks—to publish someone new, to take a manuscript that needs some work, to take a chance on a novel that doesn’t fit an exact market.  Writers of literary fiction and young adult fiction should consider submitting to small presses—and perhaps memoir, and nonfiction writers. 

 

Do you have any other advice to offer aspiring writers who are looking to publish their books?

 

Hang in there!   Don’t tie up your ego or your check book with your work and keep sending it out—it only takes one agent or editor to like it. 

 

Thanks, Leslie.  On a personal note, I’d like to add that I’ve had the pleasure of reading your book, and have recommended it to many of my friends, who have responded with enthusiasm, too.  Grace is such an engaging character and her world is so beautifully rendered—anyone will enjoy spending time with her.

 

Back Creek is available through Bancroft Press, www.bancroftpress.com, or at amazon.com.

 

 

Writing and the Internet Wednesday, Sep 3 2008 

The internet has changed the world of writing.  We all know that.  Sometimes for the better, sometimes for the worse.  As writers we have all certainly benefited from the opportunity to do research on the web, to use email to keep in touch with our friends and colleagues, and to build an audience for our work through blogs and social networks.  Here at Screw Iowa, we’re particularly excited about using the internet to connect writers to one another, no matter where they live or what they write.  Check out our forum, if you haven’t already—you just might find the kindred spirit you’ve been looking for, to read your work and share your enthusiasm. 

 

At the same time, however, we all know that the internet has created tremendous challenges for writers.   Journalists are losing their jobs as print newspapers and magazines go out of business.  People have replaced reading books with reading online.  Sometimes it seems as if the younger generation isn’t reading books anymore at all.

 

That’s why it’s particularly heartening to hear of a publisher who’s figured out a way to harness the power of the interent to engage children in books.  Check it out—the writer’s name is Rick Riordan and his new book,  “The Maze of Bones,” has just been published by Scholastic.  “Bones” is the first of a mystery series for children, each one highlighting a different historical figure.  What makes the series unique is that Scholastic is partnering with the internet by creating a website where children will be able to enlarge their reading experience with a game. Educational and fun.  What could be better?

 

We all have a tendency to—let’s be honest here—whine about the internet and how it’s taken our readers away from books.   But wise writers will stop thinking about the internet as competition and start thinking of it as an opportunity.  What can you do to engage readers in your work?  How have you found the internet helpful in your writing life?  Let us know—we’d love to hear.

 

You can read more about Scholastic’s new series on The New York Times.